Newsletters

Last week I watched a webinar about book marketing. There were a few things I already knew but a few tweaks I could make to existing strategies which may improve visibility and sales. One thing mentioned repeatedly was newsletters. Using them, and doing so effectively, can be a major difference in your marketing effectiveness. I have chosen to look at newsletters from both sides, as a creator and as a subscriber.

I do have several I personally subscribe to that cover everything from cover art designs and writing programs to simply reading about what other authors are releasing or giveaways they are doing. It is a fantastic learning experience to see what authors similar to myself are doing along with ways I may be able to make those ideas more personal for my work. Because of this I have a huge influx of information everyday. I have fallen behind but for the sake of getting my writing career back on track I will be going through all of the emails this week, taking note of the newsletters I find value in and getting rid of ones doing nothing more than pushing products or services I don't see myself using.

The goal is to not only be caught up but using the information I gain each week as I go through the new emails. I want to find a way to connect with the information most useful for my writing then customize the marketing strategies and hopefully share my experience with other beginners like myself.

From a creator's point of view I am working to find what information to include, what is just filler, how to make it personal and fun, and of course how to track the effectiveness the letters. The webinar discussed ways to grow your subscriber list as well as how to include a pieces of information to help the reader know you and make it more personal for them at the same time. I have sent a few basic email newsletters but armed with this new information I am hoping to switch to a new service in the next month or so and begin to improve my reach so I may begin to see a growth in my writing as a business.

Part of that growth will come also from understanding the market so as I go through my current subscriptions I will begin deleting ones that not only hold no helpful information but will replace them with newsletters and blogs by authors in my genres and more closely related to my personal goals. As I continue to learn more I will be sharing the trials and triumphs here. Also if any of my readers have things they would like to see included or other authors have advice I would welcome any contributions to be considered.